Critics thought Big Brother was over after the Jady Goody fiasco, but BB9 is proving everyone wrong. Even while the programme was going head to head with Euro 2008 on BBC/ITV, the viewing figures have held up well during the nineth series of Big Brother.While launch night was a million down at 5.2m, the nightly audience has maintained a healthy 3.2m - 3.5m with Channel 4+1 setting new viewer records on several occasions. Alexandra's eviction being a prime example how 'flexible' TV is helping Big Brother 9 - while 3.5m watched Alexandra being removed from the BB9 house a further 703,000 viewers watched on C4+1 after the football finished.
As well as healthy viewing figures, Channel 4 also benifits from viewers watching Big Brother live on E4. At times the Channel 4 Big Brother official website has struggled to cope with the volumes of internet users trying to find out the latest news about the BB9 housemates. The current series is far from finished and looks set to keep the reality programme on our TV screens for a few more years to come.
*BB official website: www.channel4.com/bigbrother
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