Celebrity Big Brother was watched by 3.4m (17%) on Friday night as Ivana Trump surprised housemates by entering the CBB7 house during a magic trick performed by Sisqo and Lady Sov. This was up on last year's first eviction on Day 8, where 2.23m (13.3%) had tuned in to watch Lucy Pinder lave CBB6.Earlier in the evening, the highlights show with Davina McCall had 3 million viewers (10%), down 4% and 450,000 on last year but continuing to maintain a healthy audience for Channel 4. Another 420,000 viewers also tuned in on C4+1.
Traditionally the weekend viewing figures for Big Brother dip, yet CBB7 is proving popular with viewers, remaining Channel 4's top show on 2.5 million (10%) and 446,000 an hour later on Channel 4+1. This was up on the same Saturday last year, where 2.19m (9.3%) viewed CBB6 Day 9.
Sunday also proved a winner for Big Brother with 2.7m viewers (9%) tuning in at 9pm watching the highlights and a massive 587,000 on C4+1. (Last year: Sun 11th Jan (Day 10) - 2.23m (8.7%), 350,000 on C4+1).
*BB official website: www.channel4.com/bigbrother
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