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Monday, 4 January 2010

Celebrity Big Brother 7 Viewing Figures Increase

The launch of Celebrity Big Brother 7 was the most watched programme of the day with 6.2m viewers tuning in. The final series of CBB was up around 10% on last years launch as Vinnie Jones, Dane Bowers and Stephanie Beacham became the latest celebrities to enter the Big Brother house.

The programme peaked at 6.7m viewers and boosted Channel 4's ratings for the day on 13.4% and just 3.1% behind ITV's audience share. Over on E4, Celebrity Big Brother's Big Mouth had a respectable half million viewers as Davina McCall chatted about the launch with guests and the studio audience.

*BB official website:

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