The final series of Big Brother gave Channel 4 a 170% boost on it's normal Wednesday night 9pm audience share as 4.5m viewers (19.6%) tuned in to watch 14 housemates enter the Big Brother 11 house. Another 463,000 (2.9%) watched on C4+1, but this was down on the BB10 launch (4.8m / 293,000) - although the audience share of 22.5% was about the same year on year.
Davina McCall went on to present Big Brother's Big Mouth on E4 at 22:35, with almost half a million viewers staying up for the initial discussion about the new housemates. The viewing figures were 461,000 (3.7%) and provided a good base for the final series of the popular reality programme.
*BB official website: www.channel4.com/bigbrother
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