Celebrity Big Brother was watched by 5.1m viewers (21.9%) and easily beat off the competition, becoming Channel 5's highest audience outside of film/sport programmes. Last year Channel 4 had 5.5m viewers for the Celebrity Big Brother launch (including time shift), so the 5m on Channel 5 is very impressive. As the launch came to a close, 6m viewers tuned in to find out which celebrities had entered the Big Brother house. The new spin-off show Big Brother's Bit On The Side, hosted by Emma Willis, was watched by 1.8m (13.2%) of viewers from 10.30pm.
Big Brother helped give Channel 5 a peak-time share of 9.8% between 6pm and 10.30pm - higher than BBC 2 and Channel 4. The next three weeks are expected to lift C5's audience share, if Celebrity Big Brother can maintain an audience of over 2m on a weekday, then critics will be silenced.
*BB official website: www.channel5.com/bigbrother
The head of Channel 5 said before the BB launch that he expected 20 million viewers. So now they are estatic with 5 million viewers and their critics will be silenced if they maintain 2 million?
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