Ulrika Jonnson's surprise Celebrity Big Brother victory on Friday night was watched by 3.5m viewers in the final installment of the reality programme.
The audience peaked at 22:15 with 4.11 million viewers as Ulrika was announced as the winner. The last celebrity finale, won by Shilpa Shetty in 2007, drew 5.8m.
Ratings for this year's celebrity series have been generally lower than in previous years, with an average viewership of 3m across three weeks. Producers were reported to be unhappy with the amount of restrictions placed on them and viewers switched off as the format seems to have run its course.
*BB official website: www.channel4.com/bigbrother
