Big Brother 10 has started off with lower viewing figures as Thursday's launch show was watched by almost 5m viewers in the 9pm slot. A total of 4.8m saw the non-housemates enter the BB10 house. C4+1 had a further 293,000 viewers, adding to the main channels 22% audience share. The viewing figures were 400,000 (24% share) down on the launch of BB9.Saturday's highlights show saw 1.9m (9%) and 365,000 tuned in on catch up C4+1 as non-housemates sought to become housemates ahead of Sunday's live eviction.
Sunday night (June 7) had 1.8m viewers watching the live eviction at 10pm with 186,000 tuning in on C4+1.
*BB official website: www.channel4.com/bigbrother
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